Case Study

Groundswell Group

groundswell group

Overview

AVTEAMUK LTD is a preferred supplier to The View at the Royal College of Surgeons of England, where we are regularly recommended to clients of all sizes and sectors.

Groundswell Group, an events agency based in California, chose to work with us at the venue following a recommendation from their event executives. Our first collaboration was a streamed and recorded event for Workiva in May 2022, a company specialising in financial reporting systems. We supplied all AV and IT hardware, sound systems, staging, branded design assets, technical crew, and post-event video editing.

Following the success of the Workiva event, we were called upon again, with less than 12 hours’ notice, for another urgent booking. Our out-of-hours service made it possible, and the client returned to us once more for a major follow-up: the final event in a global roadshow for Freshworks, held in June 2022.

 

Approach

Our solutions have involved extensive planning and consultancy ahead of each event, allowing us to tailor our services precisely to client needs. Groundswell entrusted us with a high level of responsibility, placing us firmly in the driver’s seat throughout the process.

For every event, we provided all hardware, technical crew, and logistical support—delivering a bespoke setup each time. Every project began with a comprehensive event design phase, where our recommendations were fully embraced and implemented to specification.

This collaborative approach included out-of-hours video calls, archiving over 265 emails, and numerous coordination meetings to ensure seamless execution.

Results

General Manager at The View (Searcys):

“Really good feedback for AVTEAMUK—richly deserved in my opinion. You clearly display a really consistent approach. Thanks so much for making it easy!”

Anna Masson, Head of Activation, Europe – The Groundswell Group:

“I wanted to thank you for recommending Matt from AVTEAMUK for our first event in March. This was our third event with them—they are really great!
Their rates are fair, Matt takes time to explain everything thoroughly and goes above and beyond to accommodate our client’s last-minute changes and requests.
A pleasure to work with!”

Conclusion

We came recommended by the venue, and the agency quickly grew to value our expertise. We successfully managed complex technical requirements for their VIP clients, delivering seamless service across sound, video, and broadcast, our trusted core offering.

Flexible and adaptable, our solutions can be tailored to suit any event, scenario, or specification. Not only does our work look impressive, it also helps secure valuable business for everyone involved.

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